Week 6 Process Blog

This week in the brainstorming part, I brainstormed through the four aspects of the two participants, hobbies, goals, needs, and emotions. And summarize the participants’ ideas and needs in these four aspects. In this process, I came up with new ideas and functions. In the persona of the traveler, I think more about his needs, including how long he wants to travel, his needs for the destination, etc. It’s more about his needs at work, which may be about the content and direction of photography. For the theme solution, I thought about the user's emotional direction. She might need to feel safe expressing herself, so I thought of a mode-switching function.

As for the logo, thanks to the suggestions from my classmates and teachers, I think the current logo looks much better. This week I narrowed the awkward gap between A and V, and moved A and V into a horizontal line. Now the logo looks like More coherent. In the Murals of San Francisco context part, I changed the San Francisco context to Acronym S.F.. The acronym name makes the logo more easy to follow. I still love the combination of color orange and dark blue. Obviously, Orange can easily stand for the San Francisco color, and blue as a contrasting color makes the logo legible. That also can be easily applied on the Web and App. I can even do more motional effects on this 3D shape logo.

In general, I will determine the final Logotype and Image Style in next week's content. This is a very important process. I think I can show it clearly on the One sheet. I am not sure whether these contents are certain. It will be displayed on one page, but I will continue to improve the content.