Week 5 Blog

This week I focused on the production of the final version of the logo. Thanks to Jeremey for the example, it helped me a lot. I finally chose one of the two logos, hoping to get feedback from the instructor and classmates. In the choice of fonts, I chose fonts that look more structured such as Antique Olive Compact and Adelle Sans. This makes the font look more relevant to my logo in its 3D structure. I think this looks like a lot of progress. During my logo color discovery, I looked for a lot of color combinations, and it was always hard to balance interesting colors while still ensuring readability. Since the brand is based in San Francisco, I wanted to incorporate orange into the brand colors, which was a really difficult decision to make.

In terms of brand visual elements, I plan to add some geometric shapes to make my visual system look more interesting. They can decorate the brand effect and make the mural content look more prominent. This is what I want to see in both web pages and The effect you want to see on books.

For user flow, I deleted the content of the business model and kept the Theme solution and Travel Solution. I will continue to dive deeper into both solutions and bring these features to the end of the semester. For my books, I will start polishing them after the visual system is passed. I'm looking forward to what's to come.